About Club 3

Club 3 is a hub, a home, a community - tailored to the artists, creators, rule-breakers, leaders, and thinkers of tomorrow.



We’re translating Crypto-native luxury into IRL spaces around the world, bolstered by proven expertise in scaled hospitality operations. Our vision is to build a global footprint of clubs curated for the Web3 Community.

YAT SIU - Co-founder and Executive Chairman

ANIMOCA BRANDS
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A New Community

Meta Hollywood worlds brings its proven expertise and generations of transformational hospitality to Club 3 in a powerful new project backed by Animoca Brands.



Together, we envision a first-of-its-kind social experience: true URL-to-IRL luxury in the form of a private, members-only club tailored to the greater community of the Web3, crypto, and NFT industries.

ROBBY YUNG - CEO

ANIMOCA BRANDS
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Robert Earl is the founder and CEO of Planet Hollywood and Chairman of the Planet Hollywood Resort & Casino in Las Vegas. As former CEO of Hard Rock Cafe, Earl grew Hard Rock from 7 to 22 units in just 5 years. Robert and his team will focus on bringing the Club 3 Food, Beverage and Entertainment programs to life.

Robert Earl - Chairman

Planet Hollywood Group
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Kelly Leung is the Chief Business Development Officer of Animoca Brands Japan. Kelly and her team at MADworld will be focusing on the technical development and Web3 integration of Club 3.

Kelly Leung - Chief Business Development Officer

ANIMOCA BRANDS Japan
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Robert Tran is the CEO of Madworld and a member of the Board of Directors at Animoca Brands KK ( Japan ). A veteran in the world of digital marketing and an advocate for blockchain art and creative content, Robert’s team will advise on bringing the culture of Web3 into Club 3’s community.

Robert Tran - CEO

Madworld
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